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Date: 1 / 15 /2008
AEM
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News Release
Richard Jefferson Joins AEM Staff
The Association of Equipment Manufacturers (AEM) has named Richard Jefferson to the newly created position of Senior Director of Public Relations. He will oversee the trade groups efforts to expand the scope of its activities for increased awareness to represent equipment manufacturers, particularly in the areas of public policy, global business development and workforce issues.
AEM is the North American based international trade and business development resource for the off-road equipment manufacturing industry (agricultural, construction, forestry, mining and utility). The association is expanding globally in its core service areas of public policy, statisitcs and market information, trade shows and technical and safety. In 2006 it embarked on an ambitious strategic plan to determine where AEM should be to best serve its members five years from now.
We continue to grow programs for all our industry sectors and have embarked on ambitious strategic plan initiatives, including an expanded focus on public policy, global business development and workforce development. Richs breadth of expertise will be invaluable to developing and overseeing public relations activities that gain increased visibility for the AEM membership and industry issues, stated AEM President Dennis Slater.
Jefferson has a solid communications and managerial background of 20-plus years working in a variety of government, educational and business settings. He has focused on external affairs, strategic planning, writing, reporting and message management.
Jefferson most recently served as Director of External Affairs for the USDA Farm Service Agencys Office of Public Affairs in Washington, DC. He has also managed the public relations activities of the Virginia Department of Game and Inland Fisheries, was legislative liaison with Virginias secretary of natural resources, and early in his career was a newspaper reporter and photographer in Summerville, Georgia and Greenville, Tennessee. Jefferson is an Illinois native.
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